OUR STORY
The Herbal Earth is born in the most colorful state of India, proudly called as Rangeelo Rajasthan.
In the absence of safe holi colors in one of the most vibrant state of our country, the eureka moment for The Herbal Earth came. With no significant income opportunities for the rural women in our vicinity, we decided to manufacture herbal holi colors.
Today, The Herbal Earth has become constant source of livelihood for many rural women. Economic empowerment of women as a precursor to their social empowerment helped in improving their status, both socially and economically.
We are a young and enthusiastic team of people, fascinated by the colors, festivals and culture of our country.
Our zeal is to revitalise the colorful festival of holi, in every part of the world with our herbal range of holi colours.
How our holi colours are made?
Corn Starch Powder
Naturally Sourced Dyes
Beautiful Holi Colours
Herbal Holi Colours, a journey with happiness!
Have you ever thought, why colours are so important? Why everyone does fall in love with the colours?
Well, we tried to find out the answer and our long experience with colour helped us to find out the right answer. The “happiness” deep inside our heart, when we see something colourful, attract us towards colours.
At The Herbal Earth, we love to produce beautiful and vibrant colours, which bring smiles on millions of faces every year. The entire process of making beautiful vibrant holi colour is very rewarding. It is an art to produce new shades by mixing various shades together and it gives us goosebumps, whenever we discover a new shade for a new product. This colourful journey keeps our entire team exhilarated all the time.
Herbal Holi Colours, you can trust!
Colours from Rural India. Empowering Lives!
At The Herbal Earth, our unit nestled in rural India is more than just a workplace — it's a movement toward empowerment and purpose. We are proud to provide sustainable livelihoods to tribal men and women, fostering a safe, nurturing environment where individuals grow, learn, and thrive together.
Women form the heart of our workforce, making up 80% of our team. Many have found not just employment, but a deep sense of pride and identity in producing our signature herbal Holi colors — a craft they love and have made their own. What began as work has now become a symbol of empowerment and joy.
As The Herbal Earth family continues to grow, our mission remains rooted in uplifting those who have long stood at the margins. We strive to empower the men and women at the end of the line, helping them rise with dignity, opportunity, and hope.
Testimonials
CONTACT US
Email: holi@theherbalearth.com
Call: 7014592931
Address: The Herbal Earth Gulal Factory, Gadwas Road, Dhariyawad, Rajasthan, India - 313605